The Chat Genius AI Blog

The 3 second rule: what a customer must see first on your trade website

The 3 second rule: what a customer must see first on your trade website

The 3 second rule: what a customer must see first on your trade websiteCharlie Jennett
Published on: 11/11/2026

Someone lands on your site from Google on their phone. In about three seconds they decide whether to stay. Here is what the first screen of a trade website has to show, with a test you can do today.

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